How Often Should a Small Business Post on Social Media (Realistically)

How Often Should a Small Business Post on Social Media (Realistically)

The Cadence You’re Getting Wrong: Why Realistic Social Media Beats Relentless Posting You spend three hours crafting the perfect Reel—then watch it vanish in a feed where your competitor’s blurry lunch post got 200 likes. Your social media manager insists you need daily posts, but you’re burning out and engagement is dropping. This isn’t a … Read more

Google Business Profile: What to Fill Out and What to Skip

Google Business Profile: What to Fill Out and What to Skip

A customer searches “best coffee near me”—your competitor appears with photos, reviews, and a “Reserve” button. Your listing shows an old address and a blurry logo. That gap isn’t bad luck; it’s the invisible architecture of local search working against you. While you perfect your Instagram feed, your Google Business Profile—the first thing 87% of … Read more

Choosing a Domain Name When Your First Choice Is Taken

Choosing a Domain Name When Your First Choice Is Taken

You spend six weeks brainstorming the perfect business name: “ParcelFlow.” It describes your logistics service, it’s memorable, and the .com is available. You wait one day to think it over. The next morning, it’s gone—snapped up by a domain investor who wants $5,000 for it. Your second choice, “ShipSwift,” is also taken, now redirecting to … Read more