You craft artisanal leather planners that explode in sales every December, then watch your bank account dwindle to fumes by March. Your competitor publishes productivity templates that trickle out $3,000 monthly—never spiking, never soaring, just dripping revenue like a leaky faucet. One year, a supply chain delay torpedoes your entire holiday season. The next, Google … Read more
You spend 80 hours crafting a 40-page business plan with color-coded charts, appendixes, and a five-year financial forecast that predicts $50M in revenue by year three. Your friend writes a 5-page Google Doc with one killer insight: they’ve pre-sold $30K to ten customers before building anything. A bank gives you a polite rejection; a VC … Read more
You launch your artisanal coffee subscription with tasting notes and origin stories—only to discover your target customers buy coffee based on caffeine content and price per ounce. You build a project management tool for creatives with beautiful visual boards—then learn they refuse to leave Asana because of its Slack integration. You create a premium newsletter … Read more
You craft the perfect business plan—market analysis, revenue projections, competitive moats. Six months later, you’ve burned through savings and have three customers: your cousin, a former colleague who owed you a favor, and one person who churned after realizing your “revolutionary” solution was a feature they already had. Meanwhile, a solo founder with a basic … Read more