You name your business “Austin Affordable Plumbing” because it explains exactly what you do and ranks for Google searches. Five years later, you’ve expanded into HVAC and electrical work, but customers still think you only unclog toilets. Your competitor named themselves “BlueWave Solutions” and can pivot from solar to smart home automation without rebranding—but they … Read more
You launch a fintech startup and paint everything mint green because it’s “fresh and modern”—then discover that 73% of financial consumers won’t trust a brand without blue in its palette. Your competitor uses the same generic navy as every bank, but their specific shade (#004B93) tested 34% higher for recall in A/B testing. Meanwhile, a … Read more
You spend $800 on Fiverr for a logo that looks like every other dentist office in America—a tooth with a swoosh. You slap it on your website, your business cards, your Instagram. Six months later, a customer calls and asks, “Are you the dental place with the tooth logo?” There are twelve of those. Meanwhile, … Read more
You register “Quantummm Solutions LLC” because it sounds futuristic. Customers forget the three M’s and type “Quantum Solutions” into Google—sending them to your competitor. Your friend names their cleaning service “Mop & Glow.” Within a month, they’re booked solid because the name is a joke that sticks. Meanwhile, a branding agency charges you $15,000 for … Read more